Nestor Cables' cables awarded Key Flag
Fri 21 Feb 2020 11:19:00 AM EET
The Association for Finnish Work has awarded cables by Nestor Cables the Key flag symbol in recognition of a product made in Finland. The cables by Nestor Cables have been used in many network building projects all around the world.
The Key Flag is a sign of Finnish work. The symbol can be awarded to a product that has been made in Finland.
The Key Flag symbol is very well known. According to a study conducted by the Association for Finnish Work, practically all Finnish consumers and business executives know the Key Flag symbol. The majority of Finns (75 %) also state that the Key Flag symbol has a positive impact on purchasing decisions.
Marketing Manager Reetta Mentu of the Association for Finnish Work states that people regard buying a domestic service as a way of influencing society and a value choice that contributes to Finnish competitiveness and prosperity.
“Consumers associate the Key Flag symbol with a positive image of domestic quality, reliability, safety, responsibility and employment. With the Key Flag symbol, companies can communicate important values to consumers and clients. 92 percent of companies that have been awarded the Key Flag symbol state that the symbol supports the sales of products and services,” tells Reetta Mentu.
The Key Flag symbol is a mark of origin awarded to products made in Finland and services produced in Finland. The Key Flag symbol is carried by over 4,500 different products, product groups and services.
The Association for Finnish Work strives to increase appreciation and to ensure the success of Finnish work. The Association manages symbols that tell of Finnish work, influence purchase decisions to preserve jobs and create new ones.